Volvo Embraces New Technologies

A lot of producers have too moved their concentrate from standard advertising channels like Television promoting and place that into on the internet promoting.

Not to be left behind, Volvo has launched a new app for the iPhone and iPad, at the second it is centred on the new Volvo S60. Important attributes in the app incorporate the potential to type a Volvo S60, view video clips, go through news, get a Volvo dealer and order a check drive. Volvo plans to launch even more of these apps so this S60 app is the to start with of A number of to come.

David Holecek who is accountable for Volvo Cars' digital method explained, "Several users use mobile phones and Over the internet tablets to look for specifics. Now we're basically making sure that we are wherever our consumers are, opening a window into the organization. We've integrated Countless special options, this kind of as making use of the mobile phone's constructed-in gyro to appear about within the car. If you turn the phone, the picture viewed moves as well, producing the impression that you are truly sitting within the car."

These apps can be employed not basically to engage with users, if applied thoroughly they can as well be employed to bring consumers into dealerships. The latest Volvo app employs geo spot tagging to immediate the user to the nearest Volvo dealership.

All Volvo apps will be zero cost to get from the Apple app keep, Volvo has presently planned to build an iPad app containing Volvo Cars' buyer magazine. This magazine app will produce access to some of the old fashioned magazine's subject material this sort of as Volvo C70 gives in Chelmsford along with a number of reward attributes this kind of as even more graphic picture and film information and facts.

This magazine app will provide you with access to some of the standard magazine's subject material this kind of as Volvo C70 gives in Chelmsford along with a amount of reward options this sort of as much more graphic picture and film info.